Begin thinking about possible strategies to capitalize and add value to the company Starbucks?

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter8: Strategic Analysis: Understanding A Firm’s Competitive Environment
Section8.3: A Firm's External Macro Environment: Pestel
Problem 1CTQ: How would you approach this issue if you were the manager in charge of sourcing raw materials for...
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Begin thinking about possible strategies to capitalize and add value to the company Starbucks?

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Strategic management is the process of developing and implementing a set of strategies to help a company achieve its goals and objectives. It involves analyzing the company's strengths, weaknesses, opportunities, and threats (SWOT), and developing plans to capitalize on the strengths and opportunities while mitigating the weaknesses and threats. It is an analysis of organizational resources, capabilities, and the external environment in order to develop and execute effective strategies that achieve the organization's goals. It helps in formulating and implementing strategies that enable the company to create sustainable competitive advantages.

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