Below are a number of slogans used for advertisement. Which dimensions of customerutility do the slogans emphasize?a. We build lenses uniquely to the needs of your eyes.b. Get your burger in 1 minute or less—otherwise, you eat free.c. We match any price in town.d. Our dealership network provides service, wherever in the country you may be.e. The fastest Internet in the nation.

Below are a number of slogans used for advertisement. Which dimensions of customerutility do the slogans emphasize?a. We build lenses uniquely to the needs of your eyes.b. Get your burger in 1 minute or less—otherwise, you eat free.c. We match any price in town.d. Our dealership network provides service, wherever in the country you may be.e. The fastest Internet in the nation.

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter1: An Overview Of Strategic Marketing

Section1.2: Dollar Shave Club: The Company For Men

Problem 2C

See similar textbooks

Similar questions

a. illustrate an example of a marketing information system for ben and jerrys ice-cream? b. illustrate an example of a marketing information system for amazon
It is important to cammunicate with the customer verbaliy and non-verbally about the satistying capacity of the product These tateinents are meatto the customer of the best possible product fit to his needs. Recommend, progress or help O b. Inform, persuade, remind O c. Identify, suggest, remind O d. Informs, persuade, recommend
I lead the Customer Support Team for the magazines category. Customer questions for one vendor have increased since the start of the promotional campaign. The campaign ended two months ago, but we are still getting many questions. Can you help us understand why? The vendor’s performance metrics are below. Thank you,Carlos Henderson
1. This refers to measure of how well customer expectation from a purchased product or service have been met. a Consumer goods c. Marketing b.Satisfaction d. Brand equity 2. This is the appreciation in a brand’s value from the point of view of customers. a. Brand equity c.Marketing b.Satisfaction d. Consumer goods 3. These are products whose physical characteristics are so identical, that it would be difficult, it not impossible, to distinguish one purchased from one vendor or another. a. Brand equity c. Marketing b. Consumer goods d. Primary Demand 4. It is a form of communicating or promoting the value of a product, service, or brand to the consumers. a. Durable c.Marketing b. Primary demand d. Consumer goods
Means that the quality of services depend on who provides them as well as when, where and how they are provided: Select one: a. Tangibility b. Inseparability c. Variability d. Perishability
___ is a pure good whereas ____ is core service a. Notebook, airline b. Airline, detergent c. Shampoo, toothpaste d. Airline, banking
Getting into the minds of the customer Apha Research Consultants is a marketing research consultancy operating in Jamaica for approximately 3 years. Its proprietor and sole employee, Mr. John Waterman is a graduate of the University of the West Indies with an elective in Management Studies. In his previous job before starting with Alpha, Mr. Waterman worked for 10 years with a major research consultancy; 3 of these years he was employed in the capacity of Assistant Manager-Market Research. Mr. Waterman considers himself a very good researcher and with experience and knowledge gained from his previous job along with his Management Studies degree, he believes that he is equip for successfully managing this entity despite only doing one course in market research in his degree programme; completed in semester one of 2000. Alpha Research Consultants offers 3 distinct services – employee satisfaction survey, product demand studies and customer satisfaction survey. These services are…
Evaluate the following metrics along the three dimensions of importance, ease,and actionablity: DIFOT, ROI, machine utilization, and number of customercomplaints
Using the Kano model, analyze in minimum 4000 signs how Just Eat Takeaway.com can meet current and new customers needs
The solution is too general. it must be more focused toward the industry in question
The major competitor is a large national franchise unit that—in addition to its regular foodservice menu of pizzas, salads, soft drinks, and desserts—offers door-to-door delivery. This delivery service is very popular with the university students and has helped the franchise unit capture approximately 40 percent of the student market. The second competitor is a “pizza wagon” that carries precooked pizzas. The driver circles the university area and sells pizzas on a first-come, first-served basis. The pizza wagon starts the evening with 50 pizzas of all varieties and sizes and usually sells 45 of them at full price. The last 5 are sold for whatever they will bring. It generally takes the wagon all evening to sell the 50 pizzas, but the profit markup is much higher than that obtained from the typical pizza sales at the franchise unit. The other competitor offers only in-house services, but it is well known for the quality of its food. George does not believe that it is possible to…
The source of sales leads identified when people fill out a website form, enter a trade show booth is known as Select one: a. Cold calling b. Tele prospecting c. Prospect initiated d. One-on-one sales presentation