best business model, payment options, and constructing a successful Web site, should be explained in detail.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter4: E-business: Managing The Customer Experience
Section4.6: Assessing The Effectiveness Of An E-commerce Site
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E-commerce approaches, including the best business model, payment options, and constructing a successful Web site, should be explained in detail. Please provide an overview and description of these techniques. Please provide examples of each one.

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