Q: Define strategic business units (SBUs).
A: Strategic planning provides a direction to the organization. Managers formulate a strategic plan for…
Q: What product types require personal selling internationally?Does it differ from how those products…
A: Personal selling is the process of giving potential consumers information in person in order to…
Q: what a research proposal is all about and outline its major components.
A: A research plan is a roadmap that proposes a part of the study, usually within the professions of…
Q: Why is it important for a marketer to understand the attitudes and behaviors of his customers…
A: It is very important for every marketer to understand the attitudes and behaviors of his customers…
Q: In people's day-to-day lives and the ways in which they interact with one another, information…
A: Good Aspects of Information Technology: Better Interaction - Communication is instant now. Sender…
Q: What is the relevance of public markets in the philippines?
A: Each shop or booth in a public market is owned and operated by a small independent enterprise. In…
Q: How do environmental, business, interpersonal, andindividual factors affect business purchases?
A: Businesses that acquire commodities and services to use in the manufacture of other goods and…
Q: Explain how situational influences may affect the consumer buying decision process
A: Consumer buying decision is major step for customers that give them systematic manner to huy the…
Q: Why consumers may not be attracted by rebating even it is a low-cost promotional method?
A: For brands, entering discounting is very tempting to increase sales (a temporary price drop intended…
Q: A variety of information systems may provide challenges for the company. What are these challenges?…
A: An information system can be defined as an integrated network of components. working together in…
Q: This is all apart of one question I promise. This is for a Marketing Class. 1. What are the various…
A: Frank Pepe's Pizza is also known as Frank Pepe Pizzeria Napoletana. It is a famous pizza restaurant,…
Q: How different coffee shops are CSR?
A: Corporate social responsibility (CSR) is the possibility that a business has an obligation or…
Q: briefly explain the sources which you shouldn’t ignore as sources to know about grievances of your…
A: A grievance is a feeling of being treated unfairly at work. It might occur as a result of job…
Q: What is inshoring?
A: Even though outsourcing often offers financial benefits, including cheaper labour and lower…
Q: Discuss how aspects in this course will be beneficial to you in your chosen/desired career.
A: There are various aspects which can be helpful in our chosen/desired career: Analytical thinking :…
Q: Explain Food and Drug Administration (FDA)?
A: In any society, the health and hygiene of the people is the chief concern for development activities…
Q: Donna wants to buy a new coat. During the stage of the buyer decision process she will ask her…
A: The consumer decision-making process is said to be the process whereby a consumer evaluates each…
Q: Some countries’ customers prefer firm-specific advertising instead of product-specific…
A: Advertising means how we are making our product popular in the market and also in the eyes of…
Q: What are the common categories of sales support personnel?
A: The salesforce develops trust with customers. Sales spokespeople also serve to re-engage earlier…
Q: Discuss the different reach patterns and provide examples of when each should be used. 14/ What are…
A: The constant propensity of positive or negative conduct that is learned in regard to any object is…
Q: Describe the use of the marketing mix internationally
A: When you inquire about the price of a product or service, you are essentially asking how much you…
Q: . List several characteristics that differentiatetransactions involving business customers…
A: Sellers and buyers are important in market and for any business firm. Firm produces goods and sells…
Q: a) How would you use personality theories to understand brand personalities of Apple watch? Compare…
A: Personality of an individual is defined as repeated behavior that the individual shows and the…
Q: How does a media plan help for advertisements?
A: Promoting is gainful to the organizations that utilize it assuming they hope to have any clients.…
Q: What are the benefits of the joint venture?
A: Licensing and joint ventures provide excellent opportunities to a company to cultivate the benefits…
Q: What are the benefits of teamwork?
A: Teamwork is when a group of people work together to achieve one goal or another. When each person is…
Q: What is aspirational reference group?
A: Group influences play an important role in modifying or replacing the behavior, emotions, and…
Q: Identify the various ways of entering the global marketplace
A: Ans. Introduction A company can sell its product or can provide any service in any country of its…
Q: What function does an industrial classification systemhelp marketers perform?
A: Every marketing unit performs different functions in the society to help in keep going the process…
Q: What is selective exposure? Why do people engage in it?
A: As per the selective process theory, consumers would prefer messages and the media that go along…
Q: What are the benefits of SWOT analysis?
A: SWOT Analysis is basically a technique used by the management of any company. SWOT is a acronym…
Q: When and how can information and communication technology benefit or hinder the community?
A: Information and communication technology (ICT) has made significant contributions to social and…
Q: Identify and describe four major categories of variablesthat can be used to segment con-sumer…
A: Customer is a person who will take part in the exchange with the company. Every customer will have…
Q: Explain immediate-response advertising.
A: Promoting is gainful to the organizations that utilize it, assuming they hope to have any clients.…
Q: Suggest the best communication channels for this message You’re sitting on the couch in the evening…
A: Communication Channels are basically the medium to communicate the messages between a firm and…
Q: Describe several reasons for studying marketing?
A: Marketing can be explained as the field of management that deals with the formation of needs.…
Q: Tell us the benefits of the marketing concept?
A: Marketing is said to collective activities to deal with external stakeholders and market to deliver…
Q: Develop a list of customer requirements
A: You must listen to your clients if you want to enhance your bottom line and increase repeat…
Q: Companies that set a low price for a new product in order to attract a large number of buyers and a…
A: Several businesses set their prices without giving it any thought. This is a mistake that causes…
Q: Describe four product types and purchasing practices with an example of each product type.
A: Consumer goods are those goods that are bought by the final consumers for their ultimate…
Q: Can you see any differences between this interview situation and the environment of a salesperson…
A: A job interview is some what similar to a sales man who is involved in selling products while…
Q: Explain cause-related marketing.
A: Marketing activities are performed by marketing managers who have good knowledge and expertise in…
Q: Under what conditions are market tests useful for salesforecasting? What are the ad-vantages and…
A: One of the most important things a firm has to do is forecast its sales. Forecasting sales is the…
Q: What is selective exposure?
A: Selective exposure in marketing tells customers to block or alter the notices that clash with their…
Q: What are the major stages in the consumer buying decision process? Are all these stages used in all…
A: The Consumer buying decision process helps to know consumers complete their purchasing journey from…
Q: What is consumer behavior?
A: Researching consumer buying behaviour is most important for marketers because they can understand…
Q: How does relationship marketing work?
A: In today's competitive business environment, customer relationship management is essential. Creating…
Q: Explain the eight major steps in developing an advertising campaign.
A: Advertising campaign is a process in which, product is made known to consumers, through promotional…
Q: Define empowerment?
A: Empowerment has various advantages. It gives employees a sense of ownership, which allows them to…
Q: A head hunter company has fixed costs of $57,000 per month and variable costs of $1000 per customer…
A: Here selling price is $1160.5 Variable cost = $1,000+ 9% = $1,090 Fixed cost = $57,000 Number of…
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