CAGE framew

Management, Loose-Leaf Version
13th Edition
ISBN:9781305969308
Author:Richard L. Daft
Publisher:Richard L. Daft
Chapter4: Managing In A Global Environment
Section: Chapter Questions
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Arguably, multinationals from rich countries are typically weak at serving poor consumers in low income markets. Using the CAGE framework and examples, assess and evaluate how multinationals could engage these huge markets.

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