Calculate the consumption ratios for the four drivers. Round your answers to two decimal places

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
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Consumption Ratios; Activity Rates

Saludable Company produces two types of get-well cards: scented and regular. Drivers for the four activities are as follows:

  Scented Cards Regular Cards
Inspection hours 130   90  
Setup hours 90   30  
Machine hours 160   570  
Number of moves 215   80  

The following activity data has been collected:

Inspecting products $4,980
Setting up equipment 4,850
Machining 6,330
Moving materials 1,250

Required:

1.  Calculate the consumption ratios for the four drivers. Round your answers to two decimal places.

  Scented Cards Regular Cards
Inspection hours    
Setup hours    
Machine hours    
Number of moves    

2.  Which of the following statements indicate there is product diversity?

Significant variation in the consumption ratios from driver to driver. 

Explain the significance of product diversity for decision making if the company chooses to use machine hours to assign all overhead.

If machine hours are used as the only driver, scented  cards would receive 22% of the overhead, and regular  cards would receive 78% of the overhead. Yet, the scented  cards consume well over 59% of the non-machine related overhead. Thus, the Scented cards are undercosted  , and the Regular cards are overcosted . This inaccuracy can adversely affect many decisions, including pricing, keep or drop, and cost-volume-profit.

3.  Calculate the activity rates that would be used to assign costs to each product. Round your answers to the nearest cent.

Rates:  
Inspecting products   per inspection hour
Setting up equipment    per setup hour 
Machining    per machine hour
Moving materials    per move

4.  Suppose that the activity rate for inspecting products is $20 per inspection hour. How many hours of inspection are expected for the coming year? If required, round your answer to nearest whole number of hours.
fill in the blank 19 inspection hours

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