Case study of the company SAFETY FIRST LIMITED (Safety First) is a small, privately-owned UK limited company, led by its founder, Bianca Devayne, and occupies an industrial unit in the Northeast area of Wolverhampton, where all the company’s staff are based. The company currently employsfifteen staff in the following roles: 1 x Owner-Manager: Bianca Devayne. 1 x Administrator/Receptionist. 1 x Finance Manager; 1 x Marketing Assistant. 1 x Operations Manager. 1 x Human Resources Assistant. 7 x Picking and Packing Operatives. 1 x Delivery Driver 1 x Cleaning Operative. Safety First supplies businesses with personal protective equipment (PPE) for catering, childcare, health care and social care purposes. Although the company does not produce PPE, the large warehouse unit owned by the company allows staff to store large quantities and use part of their space for packing once orders are received. As a result of the 2020global pandemic (Covid-19) demand for the sort of products which Safety First supplies continues to increase, and Bianca Devayne is keen to take advantage of this surge in demand. To rise to this challenge, a number of decisions need to be made regarding staffing, marketing, operations and finance, to ensure that Bianca and her team can meet the increased demand both effectively and efficiently. The company has historically relied on a small number of loyal and regular regional business customers (ranging from childcare centers to private social care and residential care homes) for its supply of PPE and, as a result, has only a one-page website and no social media presence at all. For the purposes of this assessment, you can assume the following: The company owns one small delivery van, insured for and used by the sole delivery driver. the warehouse unit is owned by the company and currently holds 100,000 pieces of PPE – just 10% of unit storage capacity. Regular stocks of 5,000 pieces of various PPE items are delivered to Safety First on a weekly basis and stock is rotated accordingly. The five regular business customers of Safety First receive 10,000 pieces of PPE each week. the production operatives who pick and pack PPE for posting and courier delivery occupy a spacious room situated alongside the company offices at the front of the unit – although this is fit for current purposes, any increase in demand from new and existing customers would require a larger space. The daily demand for PPE from businesses within the delivery range of Safety First is expected to be ten times the company’s current stockpile of 100,000 pieces. The Picking and Packing Operatives are all currently employed on part-time, permanent contracts, working morning shifts only. The Delivery Driver works on a part-time, permanent basis, working afternoons only. Task 2 – Online Marketing Plan (250 words) You are required to produce a Marketing Plan for Safety First, focusing on the online promotion of the company’s products to new business customers. The Marketing Plan should include the products, price, and place of the 7 Ps and briefly discuss how each of these will be managed, in order to increase customer and order numbers for the company. Your plan should include the following: Results from internet research into prices for the company’s core products – disposable gloves, aprons and face masks; Key focus for online promotion of the company and its core products – incorporating plans for the company website and specific social media platform
Case study of the company
SAFETY FIRST LIMITED
(Safety First) is a small, privately-owned UK limited company, led by its founder, Bianca Devayne, and occupies an industrial unit in the Northeast area of Wolverhampton, where all the company’s staff are based. The company currently employsfifteen staff in the following roles:
1 x Owner-Manager: Bianca Devayne.
1 x Administrator/Receptionist.
1 x Finance Manager;
1 x Marketing Assistant.
1 x Operations Manager.
1 x Human Resources Assistant.
7 x Picking and Packing Operatives.
1 x Delivery Driver
1 x Cleaning Operative.
Safety First supplies businesses with personal protective equipment (PPE) for catering, childcare, health care and social care purposes. Although the company does not produce PPE, the large warehouse unit owned by the company allows staff to store large quantities and use part of their space for packing once orders are received. As a result of the 2020global pandemic (Covid-19) demand for the sort of products which Safety First supplies continues to increase, and Bianca Devayne is keen to take advantage of this surge in demand. To rise to this challenge, a number of decisions need to be made regarding staffing, marketing, operations and finance, to ensure that Bianca and her team can meet the increased demand both effectively and efficiently.
The company has historically relied on a small number of loyal and regular regional business customers (ranging from childcare centers to private social care and residential care homes) for its supply of PPE and, as a result, has only a one-page website and no social media presence at all.
For the purposes of this assessment, you can assume the following:
- The company owns one small delivery van, insured for and used by the sole delivery driver.
- the warehouse unit is owned by the company and currently holds 100,000 pieces of PPE – just 10% of unit storage capacity.
- Regular stocks of 5,000 pieces of various PPE items are delivered to Safety First on a weekly basis and stock is rotated accordingly.
- The five regular business customers of Safety First receive 10,000 pieces of PPE each week.
- the production operatives who pick and pack PPE for posting and courier delivery occupy a spacious room situated alongside the company offices at the front of the unit – although this is fit for current purposes, any increase in demand from new and existing customers would require a larger space.
- The daily demand for PPE from businesses within the delivery range of Safety First is expected to be ten times the company’s current stockpile of 100,000 pieces.
- The Picking and Packing Operatives are all currently employed on part-time, permanent contracts, working morning shifts only.
- The Delivery Driver works on a part-time, permanent basis, working afternoons only.
Task 2 – Online Marketing Plan (250 words)
You are required to produce a Marketing Plan for Safety First, focusing on the online promotion of the company’s products to new business customers. The Marketing Plan should include the products, price, and place of the 7 Ps and briefly discuss how each of these will be managed, in order to increase customer and order numbers for the company. Your plan should include the following:
Results from internet research into prices for the company’s core products – disposable gloves, aprons and face masks; Key focus for online promotion of the company and its core products – incorporating plans for the company website and specific social media platforms
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