Cohen Brothers Fixers R Us is a small company specializing in emergency home repairs. They are considering expanding into a domestic emergency consultation business. Doing so will involve investing $1 million in licensing, recruiting, training, advertising, and a phone call answering center. A staff of 20 licensed clinical social workers will be hired to perform emergency counseling. If the service is well-received (probability 60%) then cash flows will be $500,000 per year for 3 years. If the service is not well-received (probability 40%) then the cash flows will be $210,000 per year for 3 years.  Calculate the expected NPV of the project. Cohen's discount rate is 10%                                                                                                    -$40,953                                                      -$45,049                                                                                 -$49,554                                                      -$54,509                                                      -$59,960

EBK CONTEMPORARY FINANCIAL MANAGEMENT
14th Edition
ISBN:9781337514835
Author:MOYER
Publisher:MOYER
Chapter9: Capital Budgeting And Cash Flow Analysis
Section: Chapter Questions
Problem 19P
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Cohen Brothers Fixers R Us is a small company specializing in emergency home repairs. They are considering expanding into a domestic emergency consultation business. Doing so will involve investing $1 million in licensing, recruiting, training, advertising, and a phone call answering center. A staff of 20 licensed clinical social workers will be hired to perform emergency counseling. If the service is well-received (probability 60%) then cash flows will be $500,000 per year for 3 years. If the service is not well-received (probability 40%) then the cash flows will be $210,000 per year for 3 years.  Calculate the expected NPV of the project. Cohen's discount rate is 10%                                                                                                   

  1. -$40,953                                                     
  2. -$45,049                                                                                
  3. -$49,554                                                     
  4. -$54,509                                                     
  5. -$59,960

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