Question
Asked Sep 29, 2019

Come up with a good marketing plan. With an example 

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Expert Answer

Step 1

Marketing plan:

Mission statement:

Example is taken as coffeeshop. The mission of the company is providing quality product in a competitive price. The firm is intended to achieve profitability and create attractive rate of return.

The firm is also intended to involve in charitable activities for the local people.

Target audience:

The target market is middle income local area residents and tourists. Students and professors from the schools and colleges are the target audience.

Step 2

Products provided:

Varity of coffees, tea with different flavors, hot chocolates, smoothies, and mojitos.

Competitors and marketing strategies:

Analyzing the competitors is important to establish the firm in the market. The ...

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