Asked Sep 29, 2019

Come up with a good marketing plan. With an example 


Expert Answer

Step 1

Marketing plan:

Mission statement:

Example is taken as coffeeshop. The mission of the company is providing quality product in a competitive price. The firm is intended to achieve profitability and create attractive rate of return.

The firm is also intended to involve in charitable activities for the local people.

Target audience:

The target market is middle income local area residents and tourists. Students and professors from the schools and colleges are the target audience.

Step 2

Products provided:

Varity of coffees, tea with different flavors, hot chocolates, smoothies, and mojitos.

Competitors and marketing strategies:

Analyzing the competitors is important to establish the firm in the market. The ...

Want to see the full answer?

See Solution

Check out a sample Q&A here.

Want to see this answer and more?

Solutions are written by subject experts who are available 24/7. Questions are typically answered within 1 hour.*

See Solution
*Response times may vary by subject and question.
Tagged in


Operations Management

Related Operations Management Q&A

Find answers to questions asked by student like you

Show more Q&A add

Q: I need a detailed explanation on how to solve this problem: A bagel shop buys each bagel for $0.08 a...

A: Given Information:Each bagel buys at the rate of $0.08And each bagel sells at the rate of $0.35Purch...


Q: What is the major Organizational Behavior challenge facing businesses today?

A: The major organizational behavior challenge facing businesses today are as follow:Managerial Challen...


Q: Melanie Caldwell worked for Stingray Products, Inc.  Her boss was Neil Manley.  Neil often made disp...

A: Title VII of the civil rights act of 1964:It is the act that would prohibit the employers from discr...


Q: Grafton Metalworks Company produces metal alloys from six different ores it mines. The company has a...

A: Linear programming:It is a mathematical modelling method in which a linear function is maximized or ...


Q: While monitoring the forecast values in last 5 months, the tracking signals are consistently coming ...

A: The tracking signal is given the ratio of the cumulative forecast error to the average error and a v...


Q: When should someone from outside a company be hired to manage the company or one of its business uni...

A: The policy of promotion from within:It is the policy of the firm stating that the promotion opportun...


Q: Computer upgrade times (in minutes) are being evaluated. Samples of five observations each have been...

A: Determine the average of mean and range:


Q: How is planning and conrol linked?

A: Planning:Planning is the initial step in establishing an objective or accomplishing it. Planning is ...


Q: Using a company or an organization you are familiar with (Walt Disney CO.), map their various busine...

A: Value ChainValue chain is the set of activities the business executes to deliver its goods and servi...