comment on: Framing is an essential craft in communication that involves deliberately shaping and presenting messages to influence perceptions, opinions, and attitudes. Effective framing in communication is a strategic skill that involves carefully selecting and presenting information to align with the desired outcome or message. In sales we call this messaging or marketing. We find ways to utilize words to show a problem and need, in turn providing a solution to that need with the product we are selling. As a sales professional, I utilize framing techniques to emphasize the benefits and value of a product or service, creating a favorable perception in customers' minds. Framing is not limited to sales professionals but applies to all communication efforts. However, that is only sometimes true as people like Martin Luther King and Ronald Reagan spent time crafting their messages and framing them in a way that resonated with their audiences. Framing is a strategic process in communication that involves the conscious shaping and presentation of messages to influence how they are received and understood. By framing an issue effectively, communicators can appeal to the values and interests of their audience, increase understanding and support for their cause, and ultimately achieve their communication goals. some essential language forms in framing. These language forms include metaphorical language, which helps to make abstract concepts more concrete and relatable; moral language, which appeals to values and principles to evoke emotional responses and shape ethical judgments; and narrative storytelling, which engages audiences by presenting information in a compelling and relatable way. I have used many of these language forms in my sales career to help support the need for a product or make an emotional connection that drove emotion for using the product. The art of framing in sales can sometimes come across as disingenuous, as it can be perceived as manipulating or deceiving the audience. However, it is essential to note that framing is not inherently manipulative or deceitful. Instead, it is a tool that can be used ethically and responsibly to enhance understanding and persuade others.
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Framing is an essential craft in communication that involves deliberately shaping and presenting messages to influence perceptions, opinions, and attitudes. Effective framing in communication is a strategic skill that involves carefully selecting and presenting information to align with the desired outcome or message. In sales we call this messaging or marketing. We find ways to utilize words to show a problem and need, in turn providing a solution to that need with the product we are selling.
As a sales professional, I utilize framing techniques to emphasize the benefits and value of a product or service, creating a favorable perception in customers' minds. Framing is not limited to sales professionals but applies to all communication efforts. However, that is only sometimes true as people like Martin Luther King and Ronald Reagan spent time crafting their messages and framing them in a way that resonated with their audiences. Framing is a strategic process in communication that involves the conscious shaping and presentation of messages to influence how they are received and understood. By framing an issue effectively, communicators can appeal to the values and interests of their audience, increase understanding and support for their cause, and ultimately achieve their communication goals.
some essential language forms in framing. These language forms include metaphorical language, which helps to make abstract concepts more concrete and relatable; moral language, which appeals to values and principles to evoke emotional responses and shape ethical judgments; and narrative storytelling, which engages audiences by presenting information in a compelling and relatable way. I have used many of these language forms in my sales career to help support the need for a product or make an emotional connection that drove emotion for using the product. The art of framing in sales can sometimes come across as disingenuous, as it can be perceived as manipulating or deceiving the audience. However, it is essential to note that framing is not inherently manipulative or deceitful. Instead, it is a tool that can be used ethically and responsibly to enhance understanding and persuade others.
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