Compare and contrast how the marketing concept, the societal marketing concept, and the sustainable marketing concept meet the needs of consumers and companies

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter4: Social Responsibility And Ethics In Marketing
Section: Chapter Questions
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Compare and contrast how the marketing concept, the societal marketing concept, and the sustainable marketing concept meet the needs of consumers and companies

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