Competitive pressure often means that business organizations must frequently assess their competitors’ strengths and weaknesses, as well as their own, to remain competitive. Explain how would the pandemic affect this business practice?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter3: The Marketing Environment
Section3.1: Apple Vs. Samsung: Gloves Are Off
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Competitive pressure often means that business organizations must frequently assess their competitors’ strengths and weaknesses, as well as their own, to remain competitive. Explain how would the pandemic affect this business practice? 

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