Contribution Margin = Ticket price - Variable costs $10.99 None of these answers are correct $100 O $27.33 O $50.01

Managerial Accounting: The Cornerstone of Business Decision-Making
7th Edition
ISBN:9781337115773
Author:Maryanne M. Mowen, Don R. Hansen, Dan L. Heitger
Publisher:Maryanne M. Mowen, Don R. Hansen, Dan L. Heitger
Chapter1: Introduction To Managerial Accounting
Section: Chapter Questions
Problem 15E: Ethical Behavior Consider the following scenario between Dave, a printer, and Steve, an assistant in...
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Question 31
You are the revenue manager for the UCF athletic department. The ticket
sale model that is used to price UCF football tickets is a dynamic pricing
model, which means ticket prices adjust to supply and demand.
Your group ticket manager contacts you and says that he has a large group
that is requesting a group rate for 50 tickets for 3 games (150 total).
Traditionally, the tickets that the group is requesting would sell for
$100 each. You know that you could sell 70 tickets but cannot be sure
about the other 80 seats. This means that the displaced contribution would
have be $5,600 (70 x $80). The group will make other revenue
contributions by spending $1,500 in concessions. Thus, making the total
displacement contribution needed $4,100. The variable cost on each ticket
is $20. What is the minimum price you could sell these tickets for?
Contribution Margin = Ticket price - Variable costs
$10.99
None of these answers are correct
O $100
$27.33
$50.01
Transcribed Image Text:Question 31 You are the revenue manager for the UCF athletic department. The ticket sale model that is used to price UCF football tickets is a dynamic pricing model, which means ticket prices adjust to supply and demand. Your group ticket manager contacts you and says that he has a large group that is requesting a group rate for 50 tickets for 3 games (150 total). Traditionally, the tickets that the group is requesting would sell for $100 each. You know that you could sell 70 tickets but cannot be sure about the other 80 seats. This means that the displaced contribution would have be $5,600 (70 x $80). The group will make other revenue contributions by spending $1,500 in concessions. Thus, making the total displacement contribution needed $4,100. The variable cost on each ticket is $20. What is the minimum price you could sell these tickets for? Contribution Margin = Ticket price - Variable costs $10.99 None of these answers are correct O $100 $27.33 $50.01
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