Critical Thinking advertising and other forms of marketing communications have changed radically duringthe last decade or so as a result of digital technology.list some of these changes. What about each of thesechanges has benefitted consumers? harmed consumers? Benefitted marketers? harmed marketers? Whatchanges would you recommend?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter17: Advertising And Public Relations
Section: Chapter Questions
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Critical Thinking advertising and other forms of marketing communications have changed radically during
the last decade or so as a result of digital technology.
list some of these changes. What about each of these
changes has benefitted consumers? harmed consumers? Benefitted marketers? harmed marketers? What
changes would you recommend?

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