Critically analyse the four (4) supply chain flows process (refer to the below diagram) across Shoprite' supply chain. Use the relevant examples to support your answer.

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
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Read the statement below and answer ALL the questions that follow.
Research shows that a short and basic structure serves as a platform for the food supply chain. Additionally, the businesses heavily
integrate their processes with those of their raw material suppliers (backward integration), and they take seriously the coordination and
integration of their cross-functional internal operations (internal integration). In addition, these businesses present themselves as
having a reasonable level of customer integration (forward integration).
https://www.researchgate.net/publication/289684472_Food Supply Chain Integration Learning from the Supply Chain Superpower
You are managing supply chain activities at Shoprite
Transcribed Image Text:Read the statement below and answer ALL the questions that follow. Research shows that a short and basic structure serves as a platform for the food supply chain. Additionally, the businesses heavily integrate their processes with those of their raw material suppliers (backward integration), and they take seriously the coordination and integration of their cross-functional internal operations (internal integration). In addition, these businesses present themselves as having a reasonable level of customer integration (forward integration). https://www.researchgate.net/publication/289684472_Food Supply Chain Integration Learning from the Supply Chain Superpower You are managing supply chain activities at Shoprite
Critically analyse the four (4) supply chain flows process (refer to the below diagram) across Shoprite' supply chain.
Use the relevant examples to support your answer.
Information flow
Invoices
Sales Literature
Specifications
Receipts
Orders
Rules and Regulations
Primary product flow
Materials.
Components
□ Supplies
Services
Finished Products
Primary cash flow
Payments of Products
Supplies
Reverse product flow
Returns for Repair
□ Replacements
Recycling
Disposals
Supplier
Information flows
Producer
Primary product flow
Primary cash flow
Reverse product flow
Customer
Transcribed Image Text:Critically analyse the four (4) supply chain flows process (refer to the below diagram) across Shoprite' supply chain. Use the relevant examples to support your answer. Information flow Invoices Sales Literature Specifications Receipts Orders Rules and Regulations Primary product flow Materials. Components □ Supplies Services Finished Products Primary cash flow Payments of Products Supplies Reverse product flow Returns for Repair □ Replacements Recycling Disposals Supplier Information flows Producer Primary product flow Primary cash flow Reverse product flow Customer
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