Cultural Social, Personal, and psychological characteristics affect consumers' purchase decisions. What factors influenced your decision to buy the specific smart phone you have? Expalin those factors
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- Q - Cultural SocialPersonal, and psychological characteristics affect consumers' purchase decisions. What factors influenced your decision to buy the specific smart phone you have? Expalin those factors.Cultural, Social, Personal, and psychological characteristics affect consumers' purchase decisions. What factors influenced your decision to buy the specific *smart phone* you have? Expalin those factors.What buying factors most likely affect consumers who purchase luxury bottled water ( Beverly Hills 90H2O? Please provide the detailed explanation
- 2.Which is more important EQ or IQ? Justify your answer.Humans are social beings whose purchase decision are influenced by their social settings and surroundings.Taking the foregoing statement into consideration, analyse the four (4) social factors that can explain some of consumer purchase behaviour. In addition, show why marketers should ty to understand these social factors.To conduct a consumer analysis for the product—the good, service, or idea—in your marketing plan: 1 Identify the consumers who are most likely to buy your product—the primary target market—in terms of (a) their demographic characteristics and (b) any other kind of characteristics you believe are important. 2 Describe (a) the main points of difference of your product for this group and (b) what problem they help solve for the consumer in terms of the first stage in the consumer purchase decision process in Figure 4–1. 3 For each of the four outside boxes in Figure 4–4 (marketing mix, psychological, sociocultural, and situational influences), identify the one or two key influences with respect to your product. This consumer analysis will provide the foundation for the marketing mix actions you develop later in your plan.
- Please explain the four major factors influencing the consumer decision process individually and clearly when they choose a restaurant to clebrate the weekend?How are social and economic risks associatedwith the following products likely to affect theoutlet choice behavior of consumers? How wouldthe perception of these risks differ by consumer?Situation?a. Sports carb. Athletic shoes (for running)c. Wine (as a gift)d. Hairdressere. Mountain bikef. Mouthwashg. Smartphoneh. Movie for a date1. Discuss how this technology could affect the market and marketers with respect to consumer behaviour. Now check this out https://www.bbc.com/reel/playlist/100-women?vpid=p07r9vbn
- LIST DOWN POSSIBLE PRODUCTS THAT ANSWER THE NEED IN EACH CATEGORY BASED ON LIFESTYLE:- How people live- How people work- How people play- How people invest- How people dieTable 3–1 in Chapter 3 describes a green segmentationscheme of consumers that includes psychographic anddemographic information. Choose four of the eightsegments and describe the likely reaction that eachsegment will have to the introduction of Tide Pods.T F Consumers will probably pay in large part forcleaning up our environment through increasedtaxes or increased product cost.