Currently, none of the company’s competitors has a production facility in Latin America. To reach this untapped market, the chief executive officer (CEO) is considering opening an additional manufacturing facility in Latin America. The operations management team has been directed to analyze the factors (including global) that need to be considered when deciding where to locate a new facility and report the recommended factors for consideration to the CEO. The team will also need to analyze how a life cycle assessment will help the company reduce its ecological impact, including making a case to the CEO that the benefits are worth funding the effort. How will a furniture company Increase its customer base in the untapped Latin American market? Reducing the company’s ecological footprint? Reducing production cost and Enabling multicultural collaboration opportunities between the operation’s functional teams (marketing and sales, finance, and operations) in the U.S. and Latin America facilities?

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter6: Target Markets: Segmentation And Evaluation
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Currently, none of the company’s competitors has a production facility in Latin America. To reach this untapped market, the chief executive officer (CEO) is considering opening an additional manufacturing facility in Latin America. The operations management team has been directed to analyze the factors (including global) that need to be considered when deciding where to locate a new facility and report the recommended factors for consideration to the CEO. The team will also need to analyze how a life cycle assessment will help the company reduce its ecological impact, including making a case to the CEO that the benefits are worth funding the effort. How will a furniture company Increase its customer base in the untapped Latin American market? Reducing the company’s ecological footprint? Reducing production cost and Enabling multicultural collaboration opportunities between the operation’s functional teams (marketing and sales, finance, and operations) in the U.S. and Latin America facilities?

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Currently, none of the furniture company’s competitors has a production facility in Latin America. To reach this untapped market, the chief executive officer (CEO) is considering opening an additional manufacturing facility in Latin America. The operations management team has been directed to analyze the factors (including global) that need to be considered when deciding where to locate a new facility and report the recommended factors for consideration to the CEO. The team will also need to analyze how a life cycle assessment will help the company reduce its ecological impact, including making a case to the CEO that the benefits are worth funding the effort. How will a furniture company Increase its customer base in the untapped Latin American market? Reducing the company’s ecological footprint? Reducing production cost and Enabling multicultural collaboration opportunities between the operation’s functional teams (marketing and sales, finance, and operations) in the U.S. and Latin America facilities?

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