Data can become information and from information knowledge may be derived, if we know how to generate it. Based on your recent reviews of the news media where such terms like Big Data,  Data Mining and Knowledge Discovery may be found, you may have noticed that information and knowledge drive change in business competitiveness, technological advancement and innovation. Based on what you have learned so far about innovation and how it happens, explore the role that information and knowledge driven technologies play in innovation. Discuss your thoughts on the following the following questions What is important to an organization to remain or become competitive? What are the forces that drive change and encourage innovation? What among these things specifically drives a given organization into innovation? Support your thoughts and ideas with references from relevant articles in the news media and/or the Web.

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Introduction to Business Messages

Business messaging refers to a variety of channels via which businesses and customers can interact. SMS or text messaging is the most popular method of communication. Shipment reminders, promotional incentives, marketing offers, and scheduled appointments are all things we have dealt with. These are the types of messages we usually identify with business communication. Business messaging can take place on any digital platform where your consumers already spend some time, with the expectation that communication will be two-way. Business messaging brings comfort and simplicity to customers. Customers expect comfort from pre-sales and post-sales engagements with businesses as they do with friends and family. In addition, messaging is the favored method of contacting a firm for 66% of buyers. Here are a few examples of popular business messaging situations.