Describe cross-subsidisation and explain the role it plays in structuring the business models of social media platforms. Explain your answer using conceptual or theoretical terms.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter5: Social Media: Living In The Connected World
Section5.5: Monitoring And Measuring Social Media Marketing
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Describe cross-subsidisation and explain the role it plays in structuring the business models of social media platforms. Explain your answer using conceptual or theoretical terms.
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