Describe the approaches and techniques to address all three categories of quality?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
Section: Chapter Questions
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Describe the approaches and techniques to address all three categories of quality?

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Step 1

The three categories of quality can be stated as 

1. Manufacturing Based Quality

2. Product Based Quality

3. Customer Based Quality.

 

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing