Describe the basic market forces that are relevant to pricing and decision-making for companies. Include the following: What information would you want to have in order to make sound pricing decisions? With financial information, there is often some level of uncertainty and estimation. How would you explain any risk or uncertainty about information to senior management? How would you suggest monitoring and responding to competitors' pricing actions?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter20: Setting Prices
Section: Chapter Questions
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Describe the basic market forces that are relevant to pricing and decision-making for companies. Include the following:

What information would you want to have in order to make sound pricing decisions?

With financial information, there is often some level of uncertainty and estimation. How would you explain any risk or uncertainty about information to senior management?

How would you suggest monitoring and responding to competitors' pricing actions?

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