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Describe the methods for marketing planning,
including business portfolio analysis and the
BCG matrix.
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- Select two effective marketing planning process and discuss their advantage and disadvantage. May include example to support answersProvide a simple picture of existing marketing plan (it can be from internet or your own) and identify the following: Target Market, Strategies, Marketing Mix (4p’s) and Conclusion.Using a marketing planning framework of your choice, prepare a medium term strategic marketing plan and present it to the board of directors by including the following areas• Strategic intent (Vision/ Mission and Values)• Marketing objectives• Market segmentation - STP• Marketing Strategy - Ansoff’s Matrix, Generic strategies, branding strategy, competitive advantage• Tactics - 7 Ps, Organizational structure • Actions & Control - Balance score card, Budgets, Schedules
- What is an action plan? Why are action plans such animportant part of market planning? Why is it so important for marketers to break the implementation of amarketing plan down into individual elements throughaction plans?1. What is a marketing plan and how is it used? Which section of the marketing plan is most important? Why? The least important?Detail beetroot marketing plan such as when to sell, who to sell to, storage of products, pre-harvest contracts, hedging on the futures and options markets, adding value.
- GIVE THE FOLLOWING: Coffee Shop Marketing Plan 1. Competition- this section identifies key competitors, describes their market positions, and provides an overview of their strategies. 2. Critical Issues 3. Strategies- product, price distribution (place), promotionAnalyze the marketing objectives McDonald’s sets to the marketing performance, andthen discuss to what extent those objectives are truly achieved.What budget do we need to accomplkSh our marketing objectives?
- What are your guide questions in planning your Marketing? State the function and goals of each questions. DiscussDescribe the partnership between a managerial economists and a corporate planner in the objective-formulation phase of planning.Discuss Why Marketing Planning is so important to use to increase revenue? How does a company benefit if they do use markeing planning?