Determine the various types ofbranding strategies used by firms.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter11: Product And Branding Concepts
Section11.6: Types Of Brand Strategies
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Determine the various types of
branding strategies used by firms.

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