develope a space matrix for macdonalds.

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter7: Nonlinear Optimization Models
Section7.5: Facility Location Models
Problem 27P
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develope a space matrix for macdonalds. Below are the instructions. 

The steps required to develop a SPACE Matrix are as follows:

1. Select a set of variables to define financial position (FP), competitive position (CP),

stability position (SP), and industry position (IP).

2. Assign a numerical value ranging from +1 (worst) to +7 (best) to each of the variables

that make up the FP and IP dimensions. Assign a numerical value ranging

from -1 (best) to -7 (worst) to each of the variables that make up the SP and CP

dimensions. On the FP and CP axes, make comparison to competitors. On the IP

and SP axes, make comparison to other industries.

3. Compute an average score for FP, CP, IP, and SP by summing the values given to

the variables of each dimension and then by dividing by the number of variables

included in the respective dimension.

4. Plot the average scores for FP, IP, SP, and CP on the appropriate axis in the SPACE

Matrix.

5. Add the two scores on the x-axis and plot the resultant point on X. Add the two scores

on the y-axis and plot the resultant point on Y. Plot the intersection of the new xy point.

6. Draw a directional vector from the origin of the SPACE Matrix through the new

intersection point. This vector reveals the type of strategies recommended for the

organization: aggressive, competitive, defensive, or conservative.

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