differences of how Nike defines “sustainability” than the standard business understanding of this term?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
Section: Chapter Questions
Problem 5DYMP
icon
Related questions
Question

What are the differences of how Nike defines “sustainability” than the standard business understanding of this term?

Expert Solution
Step 1

Nike’s Sustainability Policy

As we know, these days most of the business organizations focus on earning profits at any cost. But a few organizations aim to earn profit without being mean to the environment or without polluting it, by adopting such production policies which includes usage of natural raw materials, limited use of exhaustible resources and without spreading any type of pollution. Nike is one among them.  It has a firm belief that without implementing sustainability in the business, we cannot grow and expand it.  Nike aims to reduce its environmental impact by sustainable use of resources, such as materials, water and energy. It has a goal of reducing the discharge of chemicals to zero in the environment before 2021. 

trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 2 steps

Blurred answer
Knowledge Booster
Ecological design
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, operations-management and related others by exploring similar questions and additional content below.
Similar questions
Recommended textbooks for you
Marketing
Marketing
Marketing
ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing
Purchasing and Supply Chain Management
Purchasing and Supply Chain Management
Operations Management
ISBN:
9781285869681
Author:
Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:
Cengage Learning