Different functions don’t speak to one another [start] • People blame QA when they identify flaws [stop] • Communication of progress and obstacles happens in random hallway  conversations [improve] • The voice of the customer is dismissed whenever someone refers to it in a  meeting [stop] • Marketing tells engineering to go to finance for extra budget, and engineering  argues that marketing should do so [improve] These three categories of behaviors—stop, start, and improve—can also help you  generate some additional root cause behaviors you have not yet identified.  Fill in the behaviors to stop, start, and improve.  Behaviors to Stop: Behaviors to Start: Behaviors to Improve:

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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• Different functions don’t speak to one another [start]
• People blame QA when they identify flaws [stop]
• Communication of progress and obstacles happens in random hallway 
conversations [improve]
• The voice of the customer is dismissed whenever someone refers to it in a 
meeting [stop]
• Marketing tells engineering to go to finance for extra budget, and engineering 
argues that marketing should do so [improve]
These three categories of behaviors—stop, start, and improve—can also help you 
generate some additional root cause behaviors you have not yet identified. 
Fill in the behaviors to stop, start, and improve. 
Behaviors to Stop:
Behaviors to Start:
Behaviors to Improve:

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