Discuss the importance of environmental scanning and explain how the founders of Airbnb scanned the environment before starting their company.

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter17: Advertising And Public Relations
Section17.2: Greenwashing Harms Companies And Consumers
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Discuss the importance of environmental scanning and explain how the founders of Airbnb scanned the environment before starting their company.

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