Discuss the pros and cons of the accounting rate of return as an investment criterion.

Intermediate Accounting: Reporting And Analysis
3rd Edition
ISBN:9781337788281
Author:James M. Wahlen, Jefferson P. Jones, Donald Pagach
Publisher:James M. Wahlen, Jefferson P. Jones, Donald Pagach
Chapter4: The Balance Sheet And The Statement Of Shareholders' Equity
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Discuss the pros and cons of the accounting rate of return as an investment criterion.

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Step 1

Definition:

Average rate of return method: The average rate of return is the amount of income that is earned over the life of the investment. It is used to measure the average income as a percent of the average investment of the business, and it is also known as the accounting rate of return.

The average rate of return is computed as follows:

 

 

 

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