Discuss the role of keywords in online advertising, particularly in pay-per-click (PPC) campaigns. How do advertisers select and optimize keywords for better ad performance?
Discuss the role of keywords in online advertising, particularly in pay-per-click (PPC) campaigns. How do advertisers select and optimize keywords for better ad performance?
Chapter17: Advertising And Public Relations
Section: Chapter Questions
Problem 5DRQ
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Discuss the role of keywords in online advertising, particularly in pay-per-click (PPC) campaigns. How do advertisers select and optimize keywords for better ad performance?
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