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Discuss why the owner is considering using e-marketing. What benefits can e-marketing
bring?
Step by step
Solved in 1 steps
- How do e-marketers create customer value online? Explain with the help of an example of an existing e-marketer.What is the difference between the advertising e-businessmodel and the brokerage e-business model?You have decided to use the following e-marketing strategies (content marketing, emailmarketing, mobile marketing, online advertising and social media engagement).a. Analyse each e-marketing strategyb. Explain why each strategy may be useful for James Shoe Emporium
- Identify and outline at least three (3) characteristics of ANY TWO e-business models that strategic planners may incorporate in the strategic e-marketing plans. Give an example of each of the two business models selected.Q. Create an e-magazine highlighting the social cause giving suggestions to address the challenge/issue.In what ways the "6Is of the e-marketing mix" framework can be leveraged by marketers to gain a competitive advantage in the digital landscape? Which of the six key areas are the most important and why? Please provide specific examples to support your arguments and insights. Additionally, consider how the digital marketing landscape has evolved since McDonald and Wilson's original framework was introduced in 1999 and how this may impact the relevance and applicability of the "6Is" today.