Discuss, with appropriate examples, the significance of the following in the formulation or implementation of strategy: An analysis and understanding of a firm’s external environment. A merger or joint venture

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
Section2.1: Boltbus Offers Affordable Transportation For Tech-savvy Consumers
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The principal purpose of a business strategy is to guide a firm towards greater success or profitability.

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Discuss, with appropriate examples, the significance of the following in the formulation or implementation of strategy:

  1. An analysis and understanding of a firm’s external environment.
  2. A merger or joint venture.
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