Distinguish among different cultural value dimensions and explain how they influence various aspects of business.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter3: The Marketing Environment, Ethics, And Social Responsibility
Section3.7: The Social-cultural Environment
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  1. Distinguish among different cultural value dimensions and explain how they influence various aspects of business.
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