Do you believe that marketing technology such as Big Data and Predictive Analytics would have been effective 10-15 years ago? What is the reason for this?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter3: The Marketing Environment
Section3.2: Dollar General Uses Buying Power To Target Markets
Problem 3C
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Do you believe that marketing technology such as Big Data and Predictive Analytics would have been effective 10-15 years ago? What is the reason for this?

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