Due to erratic sales of its sole product — a high capacity battery for laptop computers — PEM, Inc., has been experiencing financial difficulty for some time. The company's contribution format income statement for the most recent month is given below (see image attached): Required: 3. Refer to the original data. The sales manager is convinced that a 10% reduction in the selling price, combined with an increase of $33,000 in the monthly advertising budget, will double sales. If the sales manager is right, what will be the revised net operating income (loss)? 4. Refer to the original data. The Marketing Department thinks that a fancy new package for the laptop computer battery would grow sales. The new package would increase packaging costs by $0.70 per unit. Assuming no other changes, how many units would have to be sold each month to attain a profit of $4,900?

FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
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Due to erratic sales of its sole product — a high capacity battery for laptop computers — PEM, Inc., has been experiencing financial difficulty for some time. The company's contribution format income statement for the most recent month is given below (see image attached):

Required:
3. Refer to the original data. The sales manager is convinced that a 10% reduction in the selling price, combined with an increase of $33,000 in the monthly advertising budget, will double sales. If the sales manager is right, what will be the revised net operating income (loss)?
4. Refer to the original data. The Marketing Department thinks that a fancy new package for the laptop computer battery would grow sales. The new package would increase packaging costs by $0.70 per unit. Assuming no other changes, how many units would have to be sold each month to attain a profit of $4,900?

Sales (13,300 units x $20 per unit)
$ 266,000
Variable expenses
159, 600
106,400
118,400
$ (12,000)
Contribution margin
Fixed expenses
Net operating loss
Transcribed Image Text:Sales (13,300 units x $20 per unit) $ 266,000 Variable expenses 159, 600 106,400 118,400 $ (12,000) Contribution margin Fixed expenses Net operating loss
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