Eric Ardoin is a human resource manager at Epler Manufacturing Company in Greenfield, Wisconsin. He was considering the need to recruit qualified blacks for Epler when Shontae Blount walked into his office. "Got a minute?" asked Shontae. "I need to talk to you about the recruiting trip to Michigan State next week." "Sure," Eric replied, "but, first I need your advice about something. How can we get more blacks to apply for work here? We're running ads on WBEZ radio along with the classified ads in the Tribune. I think you and John have made recruiting trips to every community college within 200 miles. We've encouraged employee referral, too, and I still think that's our most reliable source of new workers. But we just aren't getting any black applicants." From the president on down, the management at Epler claimed commitment to equal employment opportunity. According to Eric, the commitment went much deeper than posting the usual posters and filing an affirmative action program with the federal government. However, the percentage of black employees at Epler remained at only 5 percent, whereas the surrounding community was 11 percent black. Epler paid competitive wages and had a good training program. Epler had a particular need for machine operator trainees. The machines were not difficult to operate, and there was no educational requirement for the job. There were also several clerical and management trainee positions open. answer the following question: Evaluate the current recruitment effort. How could Eric better the firm's goal of equal employment?
DISCUSSION OF TEXT HRM INCIDENTS
HRM Incident 1: The Wrong Approach
Eric Ardoin is a human resource manager at Epler Manufacturing Company in Greenfield, Wisconsin. He was considering the need to recruit qualified blacks for Epler when Shontae Blount walked into his office. "Got a minute?" asked Shontae. "I need to talk to you about the recruiting trip to Michigan State next week."
"Sure," Eric replied, "but, first I need your advice about something. How can we get more blacks to apply for work here? We're running ads on WBEZ radio along with the classified ads in the Tribune. I think you and John have made recruiting trips to every community college within 200 miles. We've encouraged employee referral, too, and I still think that's our most reliable source of new workers. But we just aren't getting any black applicants."
From the president on down, the management at Epler claimed commitment to equal employment opportunity. According to Eric, the commitment went much deeper than posting the usual posters and filing an affirmative action program with the federal government. However, the percentage of black employees at Epler remained at only 5 percent, whereas the surrounding community was 11 percent black. Epler paid competitive wages and had a good training program.
Epler had a particular need for machine operator trainees. The machines were not difficult to operate, and there was no educational requirement for the job. There were also several clerical and management trainee positions open.
answer the following question:
Evaluate the current recruitment effort. How could Eric better the firm's goal of equal employment?
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