Establish a relationship between ‘Strategic Directions’ and ‘Vision’ of a company. Develop a mission statement based on the Vision and relate it with strategic objective of the company? The vision is given below: VISION: L&T shall be a professionally-managed Indian multinational, committed to total customer satisfaction and enhancing shareholder value. L&T-ites shall be an innovative, entrepreneurial and empowered team constantly creating value and attaining global benchmarks. L&T shall foster a culture of caring, trust and continuous learning while meeting expectations of employees, stakeholders and society.

Establish a relationship between ‘Strategic Directions’ and ‘Vision’ of a company. Develop a mission statement based on the Vision and relate it with strategic objective of the company? The vision is given below: VISION: L&T shall be a professionally-managed Indian multinational, committed to total customer satisfaction and enhancing shareholder value. L&T-ites shall be an innovative, entrepreneurial and empowered team constantly creating value and attaining global benchmarks. L&T shall foster a culture of caring, trust and continuous learning while meeting expectations of employees, stakeholders and society.

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter2: Planning, Implementing, And Evaluating Marketing Strategies

Section2.1: Boltbus Offers Affordable Transportation For Tech-savvy Consumers

Problem 2VC

See similar textbooks

Similar questions

analyze the following mission statement below. In addition to providing a rating for each factor, please provide some brief comments where you believe they are appropriate. At the conclusion of the analysis, please provide a summary analysis that highlights the strengths and weaknesses of the mission statement. Rate as 1:very weak, 2:weak, 3:in between, 4:good, 5: excellent for each critical component and attribute below. “Tesla’s mission is to accelerate the world’s transition to sustainable energy.” Critical Component Assessment (1 to 5) 1. Customer Orientation 2. Products or services description 3. Market or industry description 4. Reference to appropriate the use of information technology 5. Concerns or aspirations about Survival, Growth, and Adding Value 6. Philosophy and Core Values of the SBU 7. Self-Concept (Brand personality) 8. Concern for Public Image. 9. Concern for Employees Desirable…
Takealot.com was officially launched in June 2011, following the successful acquisition of an existing eCommerce business called Take2 by the US‐based investment firm, Tiger Global Management and Kim Reid in October 2010. Today, takealot.com is the leading eCommerce retailer in South Africa and one of the largest, most innovative eCommerce retailers on the African continent. The business was initiated with a simple vision in mind: To be the largest, simplest, and most customer‐centric online shopping destination in Africa. It has rapidly evolved since inception, opening and expanding warehouses in Johannesburg, Durban and Cape Town, while expanding department selection to over 21 departments across Electronics, Lifestyle, Media & Gaming and Fashion. For takealot.com, 2014 was a truly pivotal year with the announcement of a $100m investment from Tiger Global. This was quickly followed by the purchase of Mr Delivery – which gave thebusiness ownership over its own logistics network…
1. Can Jollibee Foods Corporation continue to successfully leverage its brands and products in other geographic markets, including the United States? Explain. 2. In what way should Jollibee expand? Which countries are likely to be profitable markets? 3. What strategic direction would you suggest for Jollibee Foods Corporation?
Summarize pages 271-294 of "The Art of Strategy",understanding the difference between competitive advantage, information an understanding of the basic concepts of strategic management. Then discuss what is interesting, educational, insightful, etc about all of this.Then, Discuss how the reading and these topics coorlates with busineess and military strategies. Link to the book:Moon, H. (2018). The Art of Strategy: Sun Tzu, Michael Porter, and Beyond. Cambridge: Cambridge University Press. https://www.cambridge.org/core/books/art-of-strategy/750631323D026BBC278E608276F6E94B
Subject: Strategy Management What is red ocean and blue ocean strategies? What is the difference between the two? What are the principles of blue ocean strategy?
Critically examine any 11 Grand Strategies in terms of their characteristics, advantages anddisadvantages.(b) Comprehensively analyse Porter’s Generic Strategies and for each generic strategy,provide detailed examples of two companies each that have adopted each named genericstrategy.(c) Research and find out real Ghanaian corporate examples over the past three decades thatfits each Grand Strategy described above. (precede each example with a paragraph on thebackground of the company being named)(d) Investigate what accounted for the success or failure of each example stated in ‘b’ aboveand provide superior recommendations that would have helped such companies in thoseinstances to achieve their objectives.
What advise can you give Peter based on the scenario below before he starts his business. Scenario:Peter is considering operating a local business in the textile, clothing and footwear sector. Peterhas completed research into the operations of similar businesses both locally and regionally andintends to market and sell his products both at the local and regional level at the same time. Peterunderstands that to shape the business’s overall strategy there are various strategic drivers bothinternally and externally which must be considered and wants expert advice on these driversrelevant to his business. He is also struggling with deciding on the best structure for theorganization, as well as the most effective ways of marketing his products to ensure that they aremore attractive to buyers than the current options. Peter is considering a strategic alliance but isnot sure if to form links among non-competitive firms or associate with firms in an un-relatedactivity. He is also aware that…
Takelot.com Takealot.com was officially launched in June 2011, following the successful acquisition of an existing ecommerce business called Take2 by the US‐based investment firm, Tiger Global Management and Kim Reid in October 2010. Today, takealot.com is the leading ecommerce retailer in South Africa and one of the largest, most innovative ecommerce retailers on the African continent. The business was initiated with a simple vision in mind: To be the largest, simplest, most customer‐centric online shopping destination in Africa. It has rapidly evolved since inception, opening and expanding warehouses in Johannesburg, Durban and Cape Town, while expanding department selection to over 21 departments across Electronics, Lifestyle, Media & Gaming and Fashion. For takealot.com, 2014 was a truly pivotal year with the announcement of a $100m investment from Tiger Global. This was quickly followed by the purchase of Mr Delivery – which gave the business ownership over its own logistics…
Solve this. 1 Describe the connection between strategic management and a firm's competitive advantage. How does a company maintain a strategic edge over time? 2 For four factors, King and Cleland propose that organisations deliberately craft a written mission statement. Make a list and a description of them. 3. Make a list of the main components of an appropriate mission statement and identify them.
Read the case below and Determine both strengths and weaknesses of -m-c-d-o-n-a-l-d- from the case you read and from there provide a detailed explanation of your approach to strategic planning, including the models and procedures you would use to create this plan. then Outline the methods and approaches that, according to the case, contributed to McDonald's development and international expansion. When most firms were struggling in 2008, -M-c- -d-o-n-a-l-d-’s increased its revenues from $22.7 billion in 2007 to $23.5 billion in 2008. Headquartered in Oak Brook, Illinois M-c-D-o-n-a-l-d-'s net income nearly doubled during that time from $2.4 billion to $4.3 billion-quite impressive. Fortune magazine in 2009 rated -M-c- -d-o-n-a-l-d-’s as their 16th "Most Admired Company in the World" in terms of their management and performance. -M-c- -d-o-n-a-l-d-’s added 650 new outlets in 2009 when many restaurants struggled to keep their doors open. -M-c- -d-o-n-a-l-d-’s low prices and expanded…
The pursuit of competitive advantage requires a strategist to discover or build a company’s core competencies which will constitute the vehicle that will drive the implementation of successful strategies. A renowned global consulting firm, McKenzie Consulting Group states that “in order to gain and sustain competitive advantage, an organization should at least possess three core competencies which will form the foundation upon which successful strategies are developed”.Required: 1. Briefly distinguish resources from core-competencies? 2. Choose a Ghanaian or Multinational Company operating in Ghana and identify any five tangible resources /capabilities and five intangible resource/capabilities 3. Take each one of the above named tangible and intangible resource/capability and match each against the VRIN framework, clearly justify why any of the named tangible and intangible resource/capability qualifies to be a core competency? 4. Based on the outcome of your analysis above would you…
1. Select a public company of interest. Using the company's 2018 annualreport, create three strategic financial objectives for 2019. For eachobjective, specify a strategic goal or target. The goals should beconsistent with the company's 2018 financial performance.2. Netflix’s strategy of moving to online video downloads has beenwidely discussed in a number of articles that can be found online.What are the basic objectives of Netflix’s strategy now? What aresome of the major assumptions underlying the strategy? Given whatyou know about discovery -driven planning, do these assumptionsseem reasonable? 3. Explain the role of automated decision systems in businessapplications? 4. How does knowledge management support decision making? Identifyproducts or systems on the Web that help organizations accomplishknowledge management.