Ethics and PricingPeople feel better when they think they are getting a great bargain when they shop.Knowing this, some retailer’s markup items above the traditional retail price and thenoffer a 60 percent discount. If they had simply discounted the normal retail price by 20percent, the resulting “sale price†would have been the same. One retailer says that heis just making shoppers happy that they got a great deal when he inflates the retailprice before discounting. Significantly marking up prices in order to offer “deep discounts†is not an unethicalpricing practice per se, but it may be considered misleading advertising. The retailer isnot really reducing its profits as a result of offering the sale price, even though a 60percent discount implies a financial sacrifice on the part of the retailer for the benefit ofthe customer. The situation described above could, perhaps, be considered a sales promotion thatuses deception or manipulation.? As a consumer think of a place you like to shop at because of the so-called greatbargains, coupons, cash back and or discounts they offer.? From your shopping experience explain if the discounts you received on yourpurchase you feel was a bargain deal or do you feel you overpaid.? Did you believe the retailer is sacrificing revenue for you the consumers’ benefit?? Why or Why not??
Ethics and PricingPeople feel better when they think they are getting a great bargain when they shop.Knowing this, some retailer’s markup items above the traditional retail price and thenoffer a 60 percent discount. If they had simply discounted the normal retail price by 20percent, the resulting “sale price†would have been the same. One retailer says that heis just making shoppers happy that they got a great deal when he inflates the retailprice before discounting. Significantly marking up prices in order to offer “deep discounts†is not an unethicalpricing practice per se, but it may be considered misleading advertising. The retailer isnot really reducing its profits as a result of offering the sale price, even though a 60percent discount implies a financial sacrifice on the part of the retailer for the benefit ofthe customer. The situation described above could, perhaps, be considered a sales promotion thatuses deception or manipulation.? As a consumer think of a place you like to shop at because of the so-called greatbargains, coupons, cash back and or discounts they offer.? From your shopping experience explain if the discounts you received on yourpurchase you feel was a bargain deal or do you feel you overpaid.? Did you believe the retailer is sacrificing revenue for you the consumers’ benefit?? Why or Why not?? Do you find their sales practices to be ethical and beneficial to the consumer orperhaps unethical and misleading ? requirements below must be met for your paper to be accepted and graded:? Write between 500 – 750 words (approximately 2 – 3 pages) using???? Microsoft Word.Attempt APA style, see example below.Use font size 12 and 1†margins.Include cover page and reference page.At least 60% of your paper must be original content/writing. ? No more than 40% of your content/information may come fromreferences.? Use at least two references from outside the course material, preferablyfrom EBSCOhost. Text book, lectures, and other materials in the coursemay be used, but are not counted toward the two referencerequirement.? Reference material (data, dates, graphs, quotes, paraphrased words,values, etc.) must be identified in the paper and listed on a referencepage. Reference material (data, dates, graphs, quotes, paraphrased words, values,etc.) must come from sources such as, scholarly journals found in EBSCOhost,online newspapers such as The Wall Street Journal, government websites, etc.Sources such as Wikis, Yahoo Answers, eHow, etc. are not acceptable.
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