Exercise 2 Jim Castelo's lifelong hobby has been racing small sailboats. Jim has been successful both at the sport and in the design of new pieces of equipment to be used on small sailboats to make them easier to sail and more effective in racing. Jim is now thinking about starting a mail-order business in his garage to sel products he favors, as well as some he has designed himself. He plans to contract out most of the manufacturing for the parts and equipment to machine shops and other small manufacturers in his area. Required: Develop a strategic analysis for Jim's new business plan. What should be his competitive position; that is, how should be choose to compete in the existing market for sailboat supplies and equipment? How is he likely to use cost management information in building his business?
Exercise 2 Jim Castelo's lifelong hobby has been racing small sailboats. Jim has been successful both at the sport and in the design of new pieces of equipment to be used on small sailboats to make them easier to sail and more effective in racing. Jim is now thinking about starting a mail-order business in his garage to sel products he favors, as well as some he has designed himself. He plans to contract out most of the manufacturing for the parts and equipment to machine shops and other small manufacturers in his area. Required: Develop a strategic analysis for Jim's new business plan. What should be his competitive position; that is, how should be choose to compete in the existing market for sailboat supplies and equipment? How is he likely to use cost management information in building his business?
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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