Explain Above the line marketing as a vital component of IMC?

Q: discuss the importance of understanding the micro and macro environment and how it impacts your role…

A: The importance of understanding the micro and macro environment and as to how it impacts the role as…

Q: Notice that marketing can occur even if an exchange does not occur. Explain with an example?

A: There are various organizations and industries that are active these days. The organizations are…

Q: Three (3) reason why companies engage in marketing

A: To identify and meet the customer needs profitably Customer needs – Two Types Met Needs : Other…

Q: why do compaNIES ENGAGE IN MARKETING?

A: A business has the role of providing or selling products to customers who want it. The selling…

Q: how are changes in technology changing the way you personally interact with distribution? write…

A: what is distribution Distribution means spreading the product overall to the marketplace which means…

Q: How can each element help a firm reach a target market?

A: The promotional mix refers to the numerous modes of communication that businesses utilise to…

Q: Industrial marketing is more complex than consumer marketing explain

A: Summary Introduction Industrial Marketing is strategy of marketing adopted by a business to   sale…

Q: Marketing that targets markets throughout the world has become imperative for business. True or…

A: STP Marketing Strategy STP marketing is an acronym for Segmentation, Targeting, Positioning.  It is…

Q: What are conventional, vertical, and horizontal marketing systems?

A: Conventional marketing system: This marketing system consists of the manufacturers,…

Q: What are the differences between domestic businesses in the United States and international…

A: Domestic business refers to the terms wherein all the commercial and trading activity of an…

Q: Should retailers be responsible for safety conditions in garment factoriesin other countries?…

A: Retailers are those who bridge the gap between the manufacturers and the end customers. Most of the…

Q: Can you please explain the topic of integrated marketing

A: Integrated marketing:It is the type of marketing, which would create an integrated experience for…

Q: What is the entry barrier for a juice beverage company ?

A: New Entry:                 In every business, new entry is very difficult and it need to factor many…

Q: What is trade promotion? What are its objectives?

A: The promotional activities is being initiated to persuade customers with appropriate techniques.…

Q: Under which five conditions van the exchange process take place in marketing?

A: Marketing can be described as a function of management which includes creation of needs, identifying…

Q: 1. After recognizing the importance and differences of industrial, reseller, government, and…

A: Industrial Market - Industrial market is also known as producers/Business market.In this industrial…

Q: Explain Marketing intermediaries?

A: After producing a product, an organization cannot move to various parts of the cities or states to…

Q: At its core, marketing is meant to facilitate exchanges. As marketing managers, the most prevalent…

A: The old world traded mostly as per the barter system. With the increase in knowledge and innovation,…

Q: Explain the term Warehousing?

A: Physical Goods - Physical goods are tangible goods that can be touched and are bought by consumers…

Q: Describe the role and the relationship of IMC to the marketing mix.

A: The objective of integrated marketing is to deliver a consistent and clear marketing message to the…

Q: Problems of Marketing in developing Economies.  a). Lack or Inadequate Infrastructures  b).…

A: The correct option is option a) Inadequate infrastructure.  Inadequate infrastructure often creates…

Q: With the aid of relevant examples, explain TWO (2) classifications of consumer productsthat the…

A: Ans. Consumer products, additionally referred after as remaining goods, are merchandise that are…

Q: What is the role of middlemen in the channel of distribution?

A: Wholesalers are middlemen who act as a link between producers (from whom they purchase items) and…

Q: What is gateway marketing? Identify an example for gateway marketing.

A: Marketing means the strategies which the firm operates for satisfying the needs and requirements of…

Q: Explain the role of marketing intermediaries in contemporary business, and list the eight primary…

A: Marketing intermediaries are the individual firms which assist in the flow commodities and services…

Q: Can you please give a couple examples of integrated marketing

A: Integrated marketing:It is the type of marketing, which would create a integrated experience for the…

Q: Explaine and elaborate the differences of domestic and international marketing in terms of currency

A: Domestic Marketing alludes to completing advertising exercises inside the public boundaries. It…

Q: “Marketing starts with consumers and ends with consumers.” Explain

A: In an organization, the basic objective and motive are to earn a profit, generate revenues, gain…

Q: The main aim of modern marketing is to:

A: The main aim of modern marketing is to earn profit through customer satisfaction.  So the correct…

Q: Why have companies moved away from mass marketing and toward target marketing?

A: Mаrketing  meаns  the  ideas  using  whiсh  a  firm  орerаtes  fоr  sаtisfying  the  needs  оf  the…

Q: Why is sponsorship such an important part of a firm’s IMC?

A: When a company donates money or resources to a nonprofit event or program in exchange for specific…

Q: What is Commercialization?

A: Commercialization is the process of bringing new products or services to market. A wide range of…

Q: What factor should a supply chain manager must analyse before devising a marketing channel for any…

A: Customer and dealer analysis will provide information on the number, type, location, buying habits…

Q: Why retailers are the final link between producers and consumers?

A: Every company will create value in terms of products and services for consumers. Companies will be…

Q: Research any US or European based international company (other than Apple), that is trying to…

A: Walmart is a leading company that has a huge chain of stores in the European and American continent.…

Q: What types of direct marketing are used in your country? (AACSB: Written and Oral Communication)

A: A marketing strategy can be defined as a plan formulated by a company to use its limited resources…