Explain how game-changing innovations and applications, such as Amazon, came to be as a direct consequence of the convergence of computers, telecommunications, and the media.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter3: The Marketing Environment
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Explain how game-changing innovations and applications, such as Amazon, came to be as a direct consequence of the convergence of computers, telecommunications, and the media.

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