Explain the concept of CRM analytics and how it helps organizations derive actionable insights from customer data for strategic decision-making

Fundamentals of Information Systems
9th Edition
ISBN:9781337097536
Author:Ralph Stair, George Reynolds
Publisher:Ralph Stair, George Reynolds
Chapter6: Business Intelligence And Analytics
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Explain the concept of CRM analytics and how it helps organizations derive actionable insights from customer data for strategic decision-making.

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