Explain the concept of CRM (Customer Relationship Management) and its importance in modern business. Provide examples of industries or businesses where CRM is commonly used.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
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Explain the concept of CRM (Customer Relationship Management) and its importance in modern business. Provide examples of industries or businesses where CRM is commonly used.

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9780357033791
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