Explain the concept of sentimental value.What type of utility is at play here?

Q: What unique value are we supposed to bring to customers?

A: Customer - An individual or business entity that makes a purchase transaction of a product or…

Q: What are ethical issues involved?

A: Ethics in business are defined as the set of moral values, rights and obligations of the individuals…

Q: Why are commodity buyers worth holding onto?

A: because of the low cost to retain them. ... Having a competitive price may be all the marketing a…

Q: 1-7 What are the two key characteristics of the marketing concept?

A: The marketing principle is the belief that businesses should analyse their customers' needs and then…

Q: Why is perspective important in business?

A: Businesses are carried out to accomplish certain objectives and goals. Certain strategies have to be…

Q: Discuss real-life examples (two examples each) of Astroturf and Ambush marketing and recommend…

A: Astroturf marketing: It is a type of marketing used by the marketers to create quick attention…

Q: What Is SCOR?

A: A supply chain is a network between a business and its suppliers to manufacture and sell to the…

Q: Concept Integration. How might the keyeconomic indicators discussed in Chapter 2 ,including consumer…

A: The marketing strategy of a company makes a considerable influence on the company performance and…

Q: List and describe Maslow’s five hierarchies of need?

A: Maslow's hierarchy of requirements is a hypothesis of inspiration which expresses that five classes…

Q: Who is the author of Acquire, Convert, Retain and Grow theory? and when it is published.   Also…

A: The center of every business is a consumer. Consumer behavior is an ongoing changing phenomenon and…

Q: Which fo recasting technique can place the most emphasis onrecent values? How does it do this?

A: Exponential smoothening forecasting can place the most emphasis on the recent values. Exponential…

Q: How Starbucks used relationship marketing?

A: Starbucks is the world's most popular brand in selling the best coffee here is some marketing…

Q: How important or relevant do you believe “purpose-based marketing” is for organizations today?

A: Introduction: In general, the term Marketing is a societal process where the needs and wants of the…

Q: What is Hospitality?

A: HospitalityThe word ‘hospitality’ hospitable or kind and warm reception of guests or visitors. Thus,…

Q: hat is an orientation program? Why is it important?

A: Orientation is somebody recognizing where they are, the way someone is fronting, or the way somebody…

Q: s money ? A. social need  b.basic need c.self actualization

A: Money is any item or verifiable record that's usually accepted as payment for product and services…

Q: why real estate market participants are likely to be overconfident and how overconfidence can lead…

A: Real estate Investment is a game of confidence that the players have.

Q: mention 5 external factors, of Dove company opportunities (each with its key area for results)…

A: Dove - Dove's reputation is built on moisturization; verification, not promises, catapulted Dove…

Q: usiness fi

A: Life insurance offers a strong financial basis and is a flexible instrument for companies of all…

Q: What is marketing myopia, and how can it be avoided?

A: Theodore Levitt gives the concept of Marketing Myopia. Marketing myopia refers to the phenomenon of…

Q: what are the external factors affecting Dove?

A: The factors which are beyond the control of an organisation are called external factors. The PESTEL…

Q: What are the external factors that could have an influence?

A: Before we proceed answering the question, let us first know the meaning of the term external factors…

Q: Why Tabaco and Facebook are similar? Why Tabaco and Facebook are addictive? explain in 300 words…

A: Tabacco - Tobacco is the common name of several plants in the Nicotiana genus of the Solanaceae…

Q: How do you imagine that the meaning of the Legobrand differs between adults and children?

A: Once a business gets the idea of the possible market size, you are required to estimate the…

Q: What is MVP? Explain briefly.

A: It is a product development innovation technique in which a product is manufactured after taking due…

Q: Within the context of shared value, contrast the concept of ‘conventional wisdom’ with the concept…

A: There are new thinking and old thinking in every business subject. For example, when the business…

Q: What are the differences between cultural imperatives, cultural electives, and cultural exclusives?…

A: Business customs can be categorized into the following: Cultural imperatives: Imperatives are…

Q: What is a good? What are the differences betweentangible and intangible products?

A: Marketing refers to the activities performed to promote a product/service in a way that attracts…

Q: What is the difference between a durable good anda nondurable good? What are the main…

A: Distinguishing between nondurable good and durable good: Durable goods are the goods which will be…

Q: Complete Lesson 1.2 Goals & Terms Explain the value of sports marketing in two meaningful paragrahs.

A: Marketing is the promoting a product or service through various mediums including online and…

Q: Define cause marketing in the context of a nonprofit organization's earned income strategy. What are…

A: Cause marketing can be defined as a marketing in which earned income strategy of a non-profit…

Q: Narrate your recent shopping experience. Was it pleasant? Were you satisfied? Explain how customer…

A: Shopping experience for every customer or any individual is very unique and different and it very…

Q: Describe what is a good ? What are the differences between tangible and intangible product?

A: Goods - Goods include merchandise, supplies, raw materials, and completed items. All commodities…

Q: What is Green Marketing myopia? Why company tends to go Green? What impacts does it have for any…

A: Many businesses miss the point when it comes to understanding their customers' reactions to the…

Q: What are secondary cultural values?Briefly explain the shifts in secondary cultural values

A: culture is a learned social behavior, knowledge, value, beliefs, and etc of a group of people in a…

Q: What is the window opportunity?

A: The concept window opportunity is used in business or entrepreneurship like any other important…

Q: How does Goodwill’s recognition of consumer behavior principles affect its marketing mix?

A: Goodwill help in recognizing trends, leading to better strategies, and help them in optimizing their…

Q: Explain

A: The word Spirituality is derived from the root spiritus that means breath- pertaining to the breath…

Q: How has an understanding of consumer behavior helped Coppertone grow in the United States and around…

A: An understanding of consumer behavior helped Coppertone grow in the United States and around the…

Q: (1) Are you so loyal to any brands or companies thatyou refuse to accept substitutes—so much so that…

A: Disclaimer: Since you have asked multiple question, so as per company policy, we will solve the…

Q: What is star?

A: Star: a characteristic luminous body obvious in the sky particularly around evening time.  a…

Q: do profits require?

A: Profit defines the financial gain realized by exceeding the expenditures, costs, and taxes involved…

Q: How does fast fashion and sustainability affect the consumer behaviour theory ?

A: Fashion brands have a potential, if not a responsibility, to inspire, motivate, and encourage…

Q: holistic concept and how it applied on jetblu

A: The holistic concept of marketing is an important marketing philosophy that views an organization…

Q: What is Infeasibility?

A: Infeasibility is related to linear programming. Linear programming is used to determine the optimal…

Q: What is suboptimization?

A: Operations management helps in creating the highest possible efficiency level in an organization by…

Q: What is utility? How does marketing aeate different forms of utility?

A: A business is formed when a group of people come together to achieve a certain objective. This…