Chapter16: Managerial Communication
Section: Chapter Questions
Problem 1CRQ: Describe the communication process.
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Question
Explain the term personal communication channels?
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Step 1
Marketing communication refers to delivering a message on behalf of the company regarding its product or service in a way that attracts and persuades customers to purchase that product/service.
Marketing communication channels refer to the mediums through which the marketing message is communicated to the audience.
A marketing communication channel can be advertising, social media, personal selling, email marketing, etc.
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