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Explain the terms ‘instrumental value’ and ‘intrinsic value’. Give an example for each.
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- What is a value proposition? discuss the five winning value propositions on which company might position its products? Give an example of eachc) Formulate the value proposition of Red Mango using the four benefits framework (functional benefit, emotional benefit, social benefit, and economic benefit).Explain the concept of added value as the key measure to corporate success by Kay in 1993 in value as a business concept?
- list down at least two pros and two cons of the GetCeres program for Ceres Gardening Company. Would you recommend continuing with the program? Justify. justification is neededmagine you are a consultant hired to advise the Board of Directors about an innovative development that can lead the company to either sell a new product or enter a new market for an existing product. The company is a chicken farm that exports eggs 1. give an overview of the new product idea or new market. There must be a rationale/justification for, the product/service/ new market, This must be clearly described and a unique value proposition should also be included here.From the perspective of Bill Wyse, what differences are there between the production concept, the product concept, the selling concept and the marketing concept of marketing management evolution? Give examples from the case study?