Find any two products, one a manufactured food item (for example, a pack of breakfast cereals, a packet of biscuits, etc.) and the other a domestic electrical item (for example, electric toaster, coffee maker, ): Identify the important quality characteristics for these two products  How could each of these quality characteristics be measured for the products?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
Section: Chapter Questions
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  1. Find any two products, one a manufactured food item (for example, a pack of breakfast cereals, a packet of biscuits, etc.) and the other a domestic electrical item (for example, electric toaster, coffee maker, ):
    1. Identify the important quality characteristics for these two products 
    2. How could each of these quality characteristics be measured for the products?
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9780357033791
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