Five Guys embrace a simple concept: sell high-quality food (use fresh meat, no frozen products, and keep the preparation process simple). Franchising would require providing a license to other entrepreneurs and could jeopardize the company culture. It has no drive-thru, refuses to delivery, and relies on word-of-mouth communication rather than advertising. What were some of the risks involved with turning Five Guys into a franchise? What differentiates Five Guys products from other fast-food burger franchises? Describe some of the ways in which Murrell and his family retain control over the Five Guys franchise.

Five Guys embrace a simple concept: sell high-quality food (use fresh meat, no frozen products, and keep the preparation process simple). Franchising would require providing a license to other entrepreneurs and could jeopardize the company culture. It has no drive-thru, refuses to delivery, and relies on word-of-mouth communication rather than advertising. What were some of the risks involved with turning Five Guys into a franchise? What differentiates Five Guys products from other fast-food burger franchises? Describe some of the ways in which Murrell and his family retain control over the Five Guys franchise.

Principles of Management

OER 2019th Edition

ISBN:9780998625768

Author:OpenStax

Publisher:OpenStax

Chapter7: Entrepreneurship

Section7.5: Managing A Small Business

Problem 2CTQ: What was MailChimps big idea that changed the business, and why was it so successful?

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