Answered: From an institution-based view, what…

Fundamentals of Information Systems

8th Edition

ISBN:9781305082168

Author:Ralph Stair, George Reynolds

Publisher:Ralph Stair, George Reynolds

Chapter9: The Personal And Social Impact Of Computers

Section: Chapter Questions

Problem 2.2CTQ

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From an institution-based view, what are the major lessons from Microsoft’s strategic changes?

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Let's discuss major lessons from Microsoft's strategic changes

There are some major lessons from Microsoft's strategic changes. Let's discuss one by one.

Every firm needs to follow the influences of formal or informal rules of the local industries to stay in the market.

Formal rules

The formal rules such as Chinese government openly promoted the free open-source Linux operating system. Which are created the problem to entry of Microsoft. If any resource freely available then why the customer will paid for those resources.

Informal rules

The informal rule, such as local customer always preferred to use the less expensive or free softwares rather than the original copy of Microsoft.

Try to Never hurt your customers, because if they are the government of developing countries such as china are the biggest targeted market
Everyone can't afford the Microsoft products so, to make product affordable to enjoy the monopoly of the Market is very important.
Trust winning is important task. So, Winning trust of your customers to overcome any kind of hurdles.
Build relationships to whom where your products are complimentary to their own. For example: build relationships with the computer manufacturers.

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