g for an established beverage company. Include a description of how and why the firm should alter its online image as part of y

Principles of Information Systems (MindTap Course List)
13th Edition
ISBN:9781305971776
Author:Ralph Stair, George Reynolds
Publisher:Ralph Stair, George Reynolds
Chapter7: Electronic And Mobile Commerce
Section: Chapter Questions
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You are now consulting for an established beverage company. Include a description of how and why the firm should alter its online image as part of your broader marketing strategy, and explain how the internet fits into the bigger picture. Before releasing any new web pages to the public, make sure to test them thoroughly.

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