Q: Industrial purchases, unlike consumer purchases,do not have an emotional component.” Comment.
A: Industrial and consumer purchase differs due to the context and objectives with which the purchase i...
Q: 1) ............ is simplicity and ease of pronunciation and spelling. Select one: O a. Brand Awarene...
A: Since you have asked multiple questions, we will solve the first question for you. If you want any s...
Q: Discuss the advantages and disadvantages of e-procurement to both buyers and sellers.?
A: Advantages of e-procurement are:1. Reduce Costs- It saves money by restricting duplicate spending an...
Q: Explain how changes in the demographic and economic environments affect marketing decisions.
A: Demographics is about the characteristics of the population in a specific area and includes multiple...
Q: What are the marketing communication strategy of star bucks coffee. Describe elaborately.
A: Starbucks uses multi-channel promotional strategy through the website and social media applications ...
Q: Explain the term Order-routine specification?
A: The development of an industrial marketing strategy requires an understanding of the organizational ...
Q: List the steps for a typical new task buying process?
A: It is the sequential flow of actions based on sound decision making to purchase the ascertained prod...
Q: snip
A: Sales representatives are the most expensive means of promotion, because they require income, expens...
Q: Question 3: Being a HR Committee head of a competent Sales firm. What common sales force related q...
A: Being a HR head, I will choose the right candidate with appropriate skills for my Sales firm. HR com...
Q: Identify the five components of thepromotional mix.
A: Promotional mix can be explained as the blend of various tools of promotion that the company or the ...
Q: Describe the major retailer marketing decisions.
A: А рersоn whо mаnаges а stоre single-hаndedly аnd is resроnsible fоr suррlying the рrоdu...
Q: Describe the 4 ps marketing mix for a tangible product
A: A marketing mix is a set of activities that are performed by a company in order to market/promote th...
Q: What is marketing?
A: Marketing approaches in the collection of interests based on audience, media platform and business. ...
Q: What are examples of a functional level in an organization?
A: Definition- Functional Level Strategy can be defined as the day to day strategy which is formulated...
Q: Debate whether it is ethical to track consumers’ physical movements, especially children’s movements...
A: Companies tracking consumer’s behavior through internet without their consent is unethical. A consum...
Q: Your HRD team is not familiar or comfortable with the role of consultant. Discuss with them the role...
A: Consultants are the people who possess experience and knowledge in the particular area. They are pro...
Q: Why do marketers use this ‘just-below’ pricing tactic?
A: Businesses use a variety of psychological pricing methods to ensure that consumers are encourages an...
Q: what is case study in marketing?
A: Marketing is a concept of identifying the needs of the consumers and producing products that fulfill...
Q: Describe media evaluation and selection techniques
A: Media Evaluation is the process of measuring the performance of the media under observation. The per...
Q: Outline the steps in a cus- tomer value-driven strategy.
A: Customer-driven marketing strategy is the marketing strategy that means shifting focus from a partic...
Q: Identify the major social criticisms of marketing.
A: Marketing is the activities of a company associated with buying and selling a product or service. ...
Q: What’s the use of Market development?
A: Market development refers to the business strategy in which businesses find new groups of buyers as ...
Q: Below is a word search puzzle. In ten (10) minutes, find the words below in the grid by looking hori...
A: 10 words: Depreciation Pen Sex Patent Win Bait Professional Sir Earn Land
Q: What types of barriers are present in Russia that might slow the expansion of international e-commer...
A: In the current case, the worldwide web based business is growing at moderate speed in Russia due to ...
Q: Compare and contrast a marketing website and a branded community website.
A: A website can be described a collection of webpages that are publicly accessible over the internet a...
Q: Identify and briefly explain the seven major phases ofthe new-product development process.
A: New product development is the process of producing an innovative product design for the market. It ...
Q: Having an effective distribution channel intermediary can be beneficial to manufacturers. Explain th...
A: In many ways, distribution channel intermediary can be beneficial to manufacturers in the market as...
Q: What is Direct-response television (DRTV) marketing?
A: Direсt resроnse is а tyрe оf mаrketing designed tо eliсit аn instаnt resроnse by enсоu...
Q: Name and describe the three major groups of wholesalers.
A: Wholesalers are known as those people or institutions that are engaged in the business of providing ...
Q: What is EDI and how is it used?
A: EDI stands for Electronic Data Interchange which means the data is interchanged or transferred acros...
Q: 1. What are the advantages of McDonald's marketing approach? 2. If you were a segment manager at McD...
A: “Hi and thanks for the question as you have asked for multiple questions at a time, we will be solvi...
Q: Discuss whether the internet will result in disintermediation of the following retail stores , video...
A: Video rental,music stores will completley get cleared out in view of the web, As days goes everthing...
Q: Give an example for production concept?
A: Production concept: It is a concept related to how customers are purchasing. It states that the cust...
Q: What are the three main types of organizational buyers?
A: Organizational purchase refers to large scale formalised purchase of products
Q: What is meant by product nonuse, and why is it aconcern of marketers?
A: Product Nonuse is a post purchase consumer behaviour which is a recent case of concern for marketers...
Q: What are the five steps of mostMBO programs?
A: MBO is a system that aims to achieve the goals of the organization, facilitate employee participatio...
Q: Describe the four situational factorsthat influence consumer behavior
A: Situational Analysis refers to examination of inner and outer component of an organization. Itspecif...
Q: What is Social marketing ?
A: Marketing is an activity that a company does to promote the product, marketing attracts the potentia...
Q: What is sponsorship?
A: Promotion is one of the elements of the marketing mix that deals with making the consumers aware of ...
Q: Describe the environmental forces that affect the company’s ability to serve its customers?
A: The marketing environment refers to the forces that affect the operations of a business and the abil...
Q: What is Lifestyle in regards to execution styles?
A: In this dynamic marketing economy, execution-style is the most effective approach, style, words, and...
Q: Outline how the conversion process transforms raw materials, labor, and other resources into finishe...
A: The marketing concept believes in the philosophy that is important to find out the needs and wants o...
Q: 1) Brand Equity is ........ Select one: O a. All the options O b. Low price O c. Value addition O d....
A: Hi! Thank you for the question, As per the honor code, we are allowed to answer one question at a ti...
Q: Why do customers associate price with quality?When should prestige pricing be used?
A: It is always perceived that setting a high price for a product cab be painful for the customers and ...
Q: Three examples of successful e-commerce in entrepreneurship
A: E-Commerce or Electronic Commerce can be defined as a business model which enables businesses and in...
Q: What three factors are used to structure sales organizations?
A: Sales organizations are build to achieve sales objectives for a company. The hierarchy of authority ...
Q: Discuss the objectives of manufacturers for setting up cooperative programs
A: Cooperative programs can be explained as the program of education that tries to balance classroom th...
Q: Free market proponents argue that ____________ benefits far more people than it hurts and that it ha...
A: Free Market - Free market is an economic system on which demand and supply are based and with no or ...
Q: What is a product?
A: product is an item, goods, or service that a company aims to sell to its customers to satisfy the ne...
Q: what different ways you will suggest to Leverage Secondary Associations with your present Brand in a...
A: Leverage Secondary Associations - It can be defined as a strategy implied to build brand equity. Thi...
Tell us about the good books and other reading materials on App Marketing and App Store Optimization (ASO)?
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- In general, there are two types of services that may be found in app stores. Is there anything that sets these services apart from the competition?In the context of the web, what is a cookie? What is the benefit of cookies for online shoppers? What is the risk?Are in-app advertisements beneficial for Hotels.com (Expedia Group)? Why/How?
- What is data-driven sales strategy?What does it consist of? How does it work?How and where can you use it? What role does AI play in it?In the case study of MATE1.COM: Digital Dating Dilemma, how important or critical is advertising to MATE1.COM?Discuss advantages and disadvantages of “Buy” buttons for social media sites like Pinterest and search engines like Google. What are the advantages and disadvantages for marketers making their goods available through “Buy” buttons on these sites?
- Go to a company, organization, or specific brand Web site that has a link to Facebook, Google+, YouTube, Twitter, and/or Pinterest. Click on the links and describe how that company is using social media to market its products or services. Evaluate its effectiveness in creating customer engagement.How good a job does your organization do in creating value for your customers based on the marketing mix, service providers and the e-marketing mix? Explain how these areas can be improved? What role should internal marketing and the employee value proposition play in this process? How can your company co-create value with customers?Video-Conferencing based Marketing can be hard at times. Give any three disadvantages or hurdles that can be faced. Justify your answer.
- How much of your product research, shopping, and actual buying take place online? How much of that is conducted on a mobile device? How and how much do your in-store and digital buying activities interact?You have been hired as a consultant by a major beverage manufacturer. Ensure that, as part of your overall marketing strategy, you address and describe the measures that can be taken to increase the company's online visibility. Before releasing a website to the public, ensure that it has undergone extensive testing.share some wisdom about social media sites: First, your fave social media site from a user's point of view. Then, name a favorite product you think would market well using social media; this should be an existing product. Imagine you are marketing that product and promoting it via a social media outlet. Would you use the same social media site as you prefer as a user? Why or why not? What would your target market look like for the product you are trying to market? Prepare a slogan or approach style you might use in a social media ad - you can describe it, or actually share the script with the class.